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 Actualités ANDI

ANDI at the rendezvous of Creativity, Employment and Local Economic Development in the South of the Mediterranean.

ANDI participated in the Regional Conference: Creativity, Employment and Local Economic Development in the Southern Mediterranean, held under the patronage of his Excellency the President of the Republic, by the Ministry of Industry and Mines, the United Nations Industrial Development Organization (UNIDO) and the Union for the Mediterranean (UPM).

This conference, which took place on 14 and 15 November 2017 in Algiers, was organized within the framework of the project "Creative Mediterranean: Cluster Development in the Cultural and Creative Industries of the Southern Mediterranean", launched in 2014 and financed by the European Union and the Italian Agency for Cooperation and Development. This program, which receives a financial contribution of € 5 million from the European Union and € 600,000 from the Italian Agency for Cooperation and Development, aims to transform cultural and creative heritage into goods and services with economic and cultural added value responding to a demand from international markets. This approach is also institutionalized, particularly through the development of creative hubs in the region that serve as real incubators of design and creativity for the territories.


This event, which was inaugurated by Youcef YOUCFI, Minister of Industry and Mines, was marked by the presence of Mr. Abdelkader MESSAHEL, Minister of Foreign Affairs, Algeria, Mr. Imed HAMMAMI, Minister of Industry of Tunisia, Mr John O'ROURKE, Ambassador Head of the Delegation of the European Union in Algeria, Mr Pasquale Ferrara, Italian Ambassador to Algiers, as well as the participation of Ms. Fatou HAIDARA, Senior Director, Support to UNIDO Policy and Program Development, Mr. Sudqi Al Omoush, Assistant Secretary General for Enterprise Development, Union for the Mediterranean, Mr. Johannes HAHN, Commissioner for European Neighborhood Policy and Enlargement Negotiations, European Commission, Mrs Irene MINGASSON, Head of Unit, DG NEAR, European Commission, Mr Gerardo PATACCONI, Administrator in charge of the Agribusiness Department and project manager at UNIDO and Mr. Emannuel Noutary, general delegate of the ANIMA network.


Also participating in this work delegations of officials representing the Ministries:


- of industry and commerce, Egypt

- of the State for Investment, Jordan

- of Industry, Lebanon

- of Industry, Trade, Investment and Digital Economy, Morocco

- of National Economy, Palestine


 As well as academics, experts, representatives of the private sector and financial institutions, and decision-makers and entrepreneurs.


The work was conducted through four plenaries led by experts, researchers and academics, around the following themes:


Plenary 1: Culture, Creativity and Resilience

Creativity, a powerful lever for local economic development


Plenary 2: Competitiveness

Clusters as engines of innovation, growth and internationalization of SMEs: feedback from experiences in the MENA region


Plenary 3: Inclusive Development

Economic Integration of Women and Social Inclusion in the Mediterranean Region: The Role of the Cultural and Creative Industries

Plenary 4: Euro-Mediterranean Partnership for Industry

How to encourage creative SMEs to innovate, export and internationalize?


Three workshops were also held around the following issues:


Workshop 1: How to develop creative ecosystems that can foster entrepreneurship and competitiveness?


Workshop 2: Territorial clusters: how to jointly develop tourism, cultural and creative industries and gastronomy for a successful valorisation of the territory?


Workshop 3: Integrating Creativity and Entrepreneurship into Education and Vocational Training: What Strategies to Foster Innovation and Economic Development


The purpose of this conference was to highlight the positive impacts of creativity and clusters on local and sustainable economic development, inclusive growth and job creation in the Southern Mediterranean, and this through the three following objectives:


-          To present the best tools for the development of cultural and creative industries and creativity in the region and to show the results of the intervention of the Creative Mediterranean project, and share best practices to help the development of clusters and SMEs in the region


-          To demonstrate the role of the cultural and creative industries as an instrument to promote the resilience, social inclusion and economic integration of young people and women in the Southern Mediterranean Region;


-          To elaborate conclusions and recommendations on the role of creativity, SMEs and clusters for economic development in the South of the Mediterranean that could serve as a reflection for the Working Group on Euro-Mediterranean Cooperation in preparation for the 10th Interministerial meeting on Euro-Mediterranean industrial cooperation in 2017.


The discussions were informed by the unpublished presentation of the general results and the highlighting of the experiences and best practices from the Creative Mediterranean project.


At the end of this Conference, conclusions and recommendations were formulated and reported to the working group of the next Ministerial Conference of the Union for the Mediterranean on Industrial Cooperation. They will guide future work in this area


Regarding the intervention of the Minister of Industry and Mines, he explained, after presenting the Creative Mediterranean project, that through this program, Algeria, like the South Mediterranean countries, has implemented a national cartography proposing 17 clusters of which two pilots have already been selected, namely:


-           the jewelry cluster of Batna jewels which gathers jewelers of the Aurès region, specialized in the production of chaoui jewels since ancient times.

-           The brassware cluster of Constantine which focuses on brassware produced in this region since the Middle Ages, combining cultural elements of all the civilizations that have succeeded in the region.


He also added that, in order to provide companies in these clusters with better access to raw materials, two partnerships have been set up with the Technical School of Jewelry and with the National Agency for Processing and Distribution of Gold and Precious Minerals (AGENOR).


Finally, the Minister of Industry and Mines said that the support of this project has led to an 82% increase in the commercial performance of companies and that the improvement of the business environment, the promotion of the spirit entrepreneurship among women and young people and the development of initiative and innovation should contribute to the creation of a consequent Euro-Mediterranean market of industrial products.


As far as it is concerned, ANDI seized the opportunity of this meeting in order to popularize, through interviews conducted by its representative on the sidelines of this conference, the new investment support system as well as the new configuration of its One Stop Shops. These interviews took place in particular, with:


-          Mr Emannuel Noutary, General Delegate of the ANIMA network, in order to examine the possibilities of cooperation to be envisaged between the two institutions, thanks to the reform of the investment code,

-          representatives of the business community who wanted to know the role of ANDI in the development of clusters;

-          Young designers come to inquire about the possibilities of signing up their activities, to the investment support system.


Exchanges with members of the official foreign delegations present at this meeting also took place, in particular, with the Lebanese and Palestinian delegations.




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